I received an excellent question from Sheila in the Social Media Optimizer Course:
"Is there any value in verifying our Facebook page?"
Thank you, Sheila, this is a fantastic question.
Although it's not a necessary step on your Facebook page, it does have some benefits.
If you are a public figure, ie. speaker, artist, musician, actor, getting verified would be more important so that fans know it is an official Facebook page versus a fan page or unofficial page.
For a business page, the pro's to getting your page verified is:
- your page will rank higher in the search results (Facebook tells you this when you go to verify your page)
- it adds a level of legitimacy and lets people know that the page is recognized as the official brand page.
- if a duplicate page is created, users will know your page is the official page.
How to Verify your Facebook Page Blog Post and Video Tutorial http://www.socialmediamarketingtipscanada.com/benefits-verifying-facebook-page-verify-page/
Facebook Support https://www.facebook.com/help/
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